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The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?

Albertini, Lea Sophie Maleen LU ; Bolioni, Sofia LU and Nawasasi, Regrestya LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
Abstract
Purpose: The purpose of this study is to investigate the impact of sustainable packaging for cosmetics on consumers within Europe.
Methodology: Literature Review, Case Studies, Online Survey
Findings: The research conducted exemplifies that sustainable packaging of cosmetic products impacts European consumers’ perception of brand image and influences purchasing decisions. Four key factors from the consumer perspective were found which influence the success of sustainable packaging solutions in the cosmetics industry in Europe.
Research Limitations/Implications: Limitations include a lack of regional distinctions and comparison of consumer demographics and perceptions of sustainable packaging. This suggests future research to explore... (More)
Purpose: The purpose of this study is to investigate the impact of sustainable packaging for cosmetics on consumers within Europe.
Methodology: Literature Review, Case Studies, Online Survey
Findings: The research conducted exemplifies that sustainable packaging of cosmetic products impacts European consumers’ perception of brand image and influences purchasing decisions. Four key factors from the consumer perspective were found which influence the success of sustainable packaging solutions in the cosmetics industry in Europe.
Research Limitations/Implications: Limitations include a lack of regional distinctions and comparison of consumer demographics and perceptions of sustainable packaging. This suggests future research to explore correlations between consumer demographics and perceptions, as well as to expand the study beyond the European market.
Practical Implications: Cosmetics brands can adapt and design sustainable packaging practices utilising the four key factors established and presented in the “The Consumer-Factor Model to Sustainable Packaging” which was constructed based on the research results of this study. If applied thoroughly businesses can impact consumers’ perception of brand image and purchasing decisions positively through sustainable packaging efforts.
Originality/Value: This research is pioneering in focusing specifically on the consumer perspective towards sustainable packaging in the European cosmetics industry and how the approach of sustainable packaging can be utilised by companies to influence their brand image positively. (Less)
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author
Albertini, Lea Sophie Maleen LU ; Bolioni, Sofia LU and Nawasasi, Regrestya LU
supervisor
organization
course
BUSN21 20242
year
type
H1 - Master's Degree (One Year)
subject
keywords
Brand Image, Consumer Behaviour, Purchasing Decision, Sustainability, Sustainable Packaging
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
9177474
date added to LUP
2024-11-08 10:17:25
date last changed
2024-11-08 10:17:25
@misc{9177474,
  abstract     = {{Purpose: The purpose of this study is to investigate the impact of sustainable packaging for cosmetics on consumers within Europe.
Methodology: Literature Review, Case Studies, Online Survey
Findings: The research conducted exemplifies that sustainable packaging of cosmetic products impacts European consumers’ perception of brand image and influences purchasing decisions. Four key factors from the consumer perspective were found which influence the success of sustainable packaging solutions in the cosmetics industry in Europe.
Research Limitations/Implications: Limitations include a lack of regional distinctions and comparison of consumer demographics and perceptions of sustainable packaging. This suggests future research to explore correlations between consumer demographics and perceptions, as well as to expand the study beyond the European market.
Practical Implications: Cosmetics brands can adapt and design sustainable packaging practices utilising the four key factors established and presented in the “The Consumer-Factor Model to Sustainable Packaging” which was constructed based on the research results of this study. If applied thoroughly businesses can impact consumers’ perception of brand image and purchasing decisions positively through sustainable packaging efforts.
Originality/Value: This research is pioneering in focusing specifically on the consumer perspective towards sustainable packaging in the European cosmetics industry and how the approach of sustainable packaging can be utilised by companies to influence their brand image positively.}},
  author       = {{Albertini, Lea Sophie Maleen and Bolioni, Sofia and Nawasasi, Regrestya}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?}},
  year         = {{2024}},
}