Publications | LUP Student Papers

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2025
Mark Montblanc’s Brand Extension Dilemma: How to preserve heritage in a high-tech world?
Albertini, Lea Sophie Maleen ^LU ; Daas, Lena ^LU and Duvaud, Elodie Celine ^LU (2025) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20251
Department of Business Administration
- Master (One yr)
Mark Iconic Products in B2B Markets
Albertini, Lea Sophie Maleen ^LU and Daas, Lena ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark The Power of Sustainable Packaging for Cosmetics: What Impact does it have on Consumers in Europe?
Albertini, Lea Sophie Maleen ^LU ; Bolioni, Sofia ^LU and Nawasasi, Regrestya ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Master (One yr)