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Iconic Products in B2B Markets

Albertini, Lea Sophie Maleen LU and Daas, Lena LU (2025) BUSN39 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Albertini, Lea Sophie Maleen LU and Daas, Lena LU
supervisor
organization
course
BUSN39 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
B2B branding, iconic products, brand identity, brand communication, corporate reputation, product iconicity
language
English
id
9204053
date added to LUP
2025-06-30 12:08:38
date last changed
2025-06-30 12:08:38
@misc{9204053,
  author       = {{Albertini, Lea Sophie Maleen and Daas, Lena}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Iconic Products in B2B Markets}},
  year         = {{2025}},
}