Iconic Products in B2B Markets
(2025) BUSN39 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9204053
- author
- Albertini, Lea Sophie Maleen LU and Daas, Lena LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN39 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- B2B branding, iconic products, brand identity, brand communication, corporate reputation, product iconicity
- language
- English
- id
- 9204053
- date added to LUP
- 2025-06-30 12:08:38
- date last changed
- 2025-06-30 12:08:38
@misc{9204053,
author = {{Albertini, Lea Sophie Maleen and Daas, Lena}},
language = {{eng}},
note = {{Student Paper}},
title = {{Iconic Products in B2B Markets}},
year = {{2025}},
}