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2025
Mark Iconic Products in B2B Markets
Albertini, Lea Sophie Maleen ^LU and Daas, Lena ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2023
Mark Unleashing the Power of Thought Leadership in B2B Brand Building in Professional Services
Andersen, Jeppe ^LU ; Back Kranker, William ^LU and Blomberg, Ebba ^LU (2023) BUSN21 20232
Department of Business Administration
- Misc.
2022
Mark Brands Under Siege
Melchior Eide, Julie ^LU ; Edlund, Louise ^LU and Nordgren, Alice ^LU (2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222
Department of Business Administration
- Master (One yr)
2020
Mark Under Pressure - Tensions in the acquiring firms' corporate brand identity
Ostermann, Anna-Maria ^LU and Impeciati, Emma ^LU (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
Mark Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
Pataki, Alexander ^LU and Aittokallio, Mihail (2020) BUSN39 20201
Department of Business Administration
- Master (One yr)
2017
Mark Digital inbound marketing as an approach to scale up B2B sales
Sölve, Maja and Öjeling, Johanna (2017) MIO920
Production Management
- Univ. Diploma
2008
Mark The Potential of B2B Lovemarks: A Managerial Perspective on Strong B2B Brands
Folkesson, Anna ; Beyer, Juliane and Guo, Junwen (2008)
Department of Business Administration
- Master (One yr)

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