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2024
Mark Strategisk kommunikation i uppförsbacke
Olsson, Ellen ^LU and Persson, Moa (2024) SKDK11 20241
Department of Strategic Communication
- Bach. Degree
Mark Exploring authenticity in diversity branding: A case study of Weight Watchers’ “For Every Body” rebranding campaign
Ahlqvist, Louisa Caroline ^LU (2024) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
2023
Mark Leveraging a Brand's Position on Opposition: An Exploratory Study of Mr Charlie's Communication to Position Itself in the Fast-Food Market
Ekeroth, Alice ^LU (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark All publicitet är bra publicitet, eller?
Rödin, Frida ^LU and Assarsson, Anna ^LU (2023) SKOK11 20231
Department of Strategic Communication
- Bach. Degree
Mark The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
Yang, Shuqiao ^LU (2023) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
Mark The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response
Svärdhagen, Alice ^LU and Sölvadóttir, Anna Elísabet (2023) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
2022
Mark Into the Metaverse: How Facebook Inc. communicated their rebranding to Meta in the middle of a crisis and how it was framed in the Swedish media landscape
Isaksson, Clara ^LU (2022) SKOM12 20221
Department of Strategic Communication
- Master (Two yrs)
Mark Is female empowerment always good?
Sandberg, Johanna ^LU ; Persson, Amanda ^LU and Friman, Victoria ^LU (2022) BUSN21 20222
Department of Business Administration
- Misc.
Mark Konsten att skapa en stamgäst
Nilsson, Sara ^LU and Kullenberg, Rebecka ^LU (2022) SKOK11 20221
Department of Strategic Communication
- Bach. Degree
Mark CSR communication within controversial businesses - a closer look at the fast fashion industry
Almqvist, Isac ^LU and Holmqvist Adolfsson, Lucas (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree

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