Publications | LUP Student Papers

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2025
Mark From Code to Content: How AI-generated Visual Content Shapes Consumers' Perceived Brand Image
Mild, Alva ^LU and Odd, Elsa ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark Global Brands, Local Impact – How Culturally Adapted Marketing Affects Consumer Behavior in terms of Social Media Engagement and Purchasing Intentions: A Swedish Perspective
Odd, Elsa ^LU ; Tserenbat, Undral ^LU and Jablonska, Oliwia Krystyna ^LU (2024) IBUH19 20241
Department of Business Administration
- Bach. Degree
Mark Does “wokeness” build a strong brand identity? Gain the responsible consumer and lose the masses?
Bengtsson, Adam ^LU ; Johansson, Emma ^LU and Odd, Elsa ^LU (2024) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20242
Department of Business Administration
- Misc.