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- 2023
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Mark
Turning Consumers into Supporters: Understanding Loyalty Through Football Teams
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Master (One yr)
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Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.
- 2022
-
Mark
Original or Originated? An Analysis of the Emergence of Influencer Marketing
2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222(
Department of Business Administration- Misc.
-
Mark
Brands Under Siege
2022) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20222(
Department of Business Administration- Master (One yr)
- 2021
-
Mark
Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
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Mark
The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
2021) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20212(
Department of Business Administration- Misc.
- 2020
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Mark
How brands can build religious loyalty
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Restaurant industry's response to Covid-19
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Frankful, the game changer in the taco shelf
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Antagonistic Nation Branding Strategies: The Case of North Korea
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Financial brands taking a stand: Exploring the impact of advertised social activism on a brand's image in the financial services sector
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
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Mark
Emotional steps towards stronger brands
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
-
Mark
Reaching for the Stars: An exploratory study to conceptualize product iconicity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Misc.
-
Mark
Act of kindness: A study on modern day crisis handling and its effect on brand identity
2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- 1st term paper
-
Mark
Activating Brand Nostalgia: A case study of Cuba Cola and Igloo
2020) In : LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202(
Department of Business Administration- Master (One yr)
- 2019
-
Mark
Leadership and Brand Alignment
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Gay-themed advertising in a cultural context
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
Management of Events Over Time: The Paradox of Brand Continuity and Change
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
Are limited editions limited to products?
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
-
Mark
The Role of Online Brand Community and Social Networks in Corporate Brand Development: A focus on the machinery equipment industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- 1st term paper
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Mark
The Threats of Brand Rejuvenation: The Land Rover Defender Case
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Misc.
-
Mark
How Artificial Intelligence is changing The Relationship Between The Consumer and Brand in The Music Industry
2019) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20192(
Department of Business Administration- Master (One yr)
- 2018
-
Mark
Dramatically Changing Brand Image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
“I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Can a Legitimacy Crisis Ruin Brand Authenticity?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Is brand heritage blocking innovation?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
No Brand No Party
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Investigating brand identity transfer in brand experience through in-store and online channels
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity: What Went Wrong
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
The Influence of Pop-up Stores on the Brand Equity of Online Retailers
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Limited edition: Collaborations between luxury brands
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Brand Identity and Image Gaps
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
The New Kids on the Block - Exploring the brand identity of disruptive innovators
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
-
Mark
Artistic Brand or Brand with Art?
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.
- 2017
-
Mark
How Brand Communities Have the Power to Energise Sports Brands: An investigation into loyalty behaviour
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
How is storytelling used to strengthen a brand?
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Influencer marketing and the effect on brand personality and brand perception
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
KEY SUCCESS FACTORS FOR LUXURY BRANDS STRETCHING INTO ATHLEISURE
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Provocative advertising and its effect on brand image - A comparison between two industries
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
The Match of Identities: A study on how brands can stay true to themselves
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Unbranded Luxury - Recreating Exclusivity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Augmented and virtual reality in the brand building process - a multiple case study approach
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Creativity: Missing Element in Brand Heritage
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Crowdfunding’s Effect on Brand Identity
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
Emerging issues with traditional branding: what are the present alternatives? An analysis of the ‘no brand’ strategy
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
-
Mark
From Clicks to Bricks – The Impact on Brand Resonance
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.
- 2016
-
Mark
Cooperatives communication through a brand heritage perspective
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Nation Branding after a crisis – Greece and Ireland in comparison
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Aligning corporate brand identity elements with heritage - How the Ford Motor Company and the Tata Group have managed Jaguar
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Bridging gaps: Professional positioning in mass retail and the effects on a brand’s perceived quality – The Syoss case
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
Should Brands Join the Public Debate? Defining critical elements for persuasive advertising in social marketing
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
The influence of logos on the consumer’s perception of the brand personality
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
How using customer’s stories can help build an organization’s reputation
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
The evolution of product placement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
-
Mark
How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.
- 2015
-
Mark
Heritage Brand Strategy of Student Nations in Lund
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Lund, a Great Idea - a Study in Place Branding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Business for Society – Social Enterprises
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Can loyalty schemes be applied to all types of luxury brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Exploring brand architectures – a Volkswagen Group case
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Glenn Strömberg Collection – Favorability of a Moderately Incongruent Celebrity Brand
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Kick-start your Brand through Crowdfunding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Mythical Branding and Crisis Management - The case of Santa Claus Village
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Pinkwashing or Pro-Diversity?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.
-
Mark
Rhetorical analysis of brand communication over time
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.