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- 2016
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Mark
Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations
(
- Master (One yr)
- 2015
-
Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.