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2016
Mark Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations
Berglund, Daniel ^LU and Byberg, Andreas ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2015
Mark Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
Purkis, Brittany ; Byberg, Andreas and Morinder, Lukas (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.