Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
(2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970932
- author
- Purkis, Brittany ; Byberg, Andreas and Morinder, Lukas
- supervisor
- organization
- course
- BUSN21 20152
- year
- 2015
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8970932
- date added to LUP
- 2019-02-14 20:05:04
- date last changed
- 2019-02-14 20:05:04
@misc{8970932, author = {{Purkis, Brittany and Byberg, Andreas and Morinder, Lukas}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?}}, year = {{2015}}, }