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Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?

Purkis, Brittany ; Byberg, Andreas and Morinder, Lukas (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
Please use this url to cite or link to this publication:
author
Purkis, Brittany ; Byberg, Andreas and Morinder, Lukas
supervisor
organization
course
BUSN21 20152
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970932
date added to LUP
2019-02-14 20:05:04
date last changed
2019-02-14 20:05:04
@misc{8970932,
  author       = {Purkis, Brittany and Byberg, Andreas and Morinder, Lukas},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?},
  year         = {2015},
}