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- 2016
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Mark
The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry
(
- Master (One yr)
- 2015
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Mark
Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.