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- 2018
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Mark
Social Media Influencers Driving the Pre- Purchase Phase of the Consumer’s Decision-Making Process. A Comparison Between Hedonic and Utilitarian Products
(
- Master (One yr)
-
Mark
Case Hexagon - NO SMOKE WITHOUT FIRE: THE CASE OF OLA ROLLÉN
2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181(
Department of Business Administration- Misc.
- 2017
-
Mark
How is storytelling used to strengthen a brand?
2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172(
Department of Business Administration- Misc.