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How is storytelling used to strengthen a brand?

Paquette, Audrey-Ann B.; Yang, Beiyao and Long, Yue (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Paquette, Audrey-Ann B.; Yang, Beiyao and Long, Yue
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971138
date added to LUP
2019-02-14 21:26:05
date last changed
2019-02-14 21:26:05
@misc{8971138,
  author       = {Paquette, Audrey-Ann B. and Yang, Beiyao and Long, Yue},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {How is storytelling used to strengthen a brand?},
  year         = {2017},
}