Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

How is storytelling used to strengthen a brand?

Paquette, Audrey-Ann B. ; Yang, Beiyao and Long, Yue (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Paquette, Audrey-Ann B. ; Yang, Beiyao and Long, Yue
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971138
date added to LUP
2019-02-14 21:26:05
date last changed
2019-02-14 21:26:05
@misc{8971138,
  author       = {{Paquette, Audrey-Ann B. and Yang, Beiyao and Long, Yue}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{How is storytelling used to strengthen a brand?}},
  year         = {{2017}},
}