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The evolution of product placement

Pavlova, Antoniya ; Zhang, Yulun and Óli Jónasson, Jónas (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Pavlova, Antoniya ; Zhang, Yulun and Óli Jónasson, Jónas
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971072
date added to LUP
2019-02-14 20:38:30
date last changed
2019-02-14 20:38:30
@misc{8971072,
  author       = {Pavlova, Antoniya and Zhang, Yulun and Óli Jónasson, Jónas},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {The evolution of product placement},
  year         = {2016},
}