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2017
Mark YouTube influence on Well-being brands
Kauppinen, Paula ^LU and Pavlova, Antoniya ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
Mark Can the white cat shine again? - The Puma Case
Pavlova, Antoniya ; Lehmann, Johan and Ibbeken, Luis (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
2016
Mark The evolution of product placement
Pavlova, Antoniya ; Zhang, Yulun and Óli Jónasson, Jónas (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.