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Can the white cat shine again? - The Puma Case

Pavlova, Antoniya; Lehmann, Johan and Ibbeken, Luis (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
Please use this url to cite or link to this publication:
author
Pavlova, Antoniya; Lehmann, Johan and Ibbeken, Luis
supervisor
organization
course
BUSN35 20171
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970615
date added to LUP
2019-02-14 17:17:23
date last changed
2019-02-14 17:17:23
@misc{8970615,
  author       = {Pavlova, Antoniya and Lehmann, Johan and Ibbeken, Luis},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Can the white cat shine again? - The Puma Case},
  year         = {2017},
}