Can the white cat shine again? - The Puma Case
(2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970615
- author
- Pavlova, Antoniya ; Lehmann, Johan and Ibbeken, Luis
- supervisor
- organization
- course
- BUSN35 20171
- year
- 2017
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970615
- date added to LUP
- 2019-02-14 17:17:23
- date last changed
- 2019-02-14 17:17:23
@misc{8970615, author = {{Pavlova, Antoniya and Lehmann, Johan and Ibbeken, Luis}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Can the white cat shine again? - The Puma Case}}, year = {{2017}}, }