The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971020
- author
- Ford, Emma ; Jakobsson, Frida and Bauer, Lisa Marie
- supervisor
- organization
- course
- BUSN21 20162
- year
- 2016
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971020
- date added to LUP
- 2019-02-14 20:39:10
- date last changed
- 2019-02-14 20:39:10
@misc{8971020, author = {{Ford, Emma and Jakobsson, Frida and Bauer, Lisa Marie}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values}}, year = {{2016}}, }