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The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values

Ford, Emma; Jakobsson, Frida and Bauer, Lisa Marie (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Ford, Emma; Jakobsson, Frida and Bauer, Lisa Marie
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971020
date added to LUP
2019-02-14 20:39:10
date last changed
2019-02-14 20:39:10
@misc{8971020,
  author       = {Ford, Emma and Jakobsson, Frida and Bauer, Lisa Marie},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values},
  year         = {2016},
}