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2017
Mark The Philanthropic Brand? An exploratory study of consumers’ perceptions of brands communicating moral messages on social media
Kaven, Lisa-Marie ^LU and Bauer, Lisa Marie ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark The story about brand values: An exploratory study of storytelling as an instrument for conveying brand values
Ford, Emma ; Jakobsson, Frida and Bauer, Lisa Marie (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.