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2017
Mark Barilla and Diversity – Friend or Foe?
Lindblad, Jacob ; Mavruk, C. Koray and Weller, Julian (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark Paradoxical Consumption Practices and Creative Identity Work in Consumption Styles – The Concept of Reflexive Bricolage
Mavruk, Cihan Koray ^LU and Weller, Julian ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark How the Shift from a Product to a Service Brand affects Brand Judgement
Cortés, Isabel ; Vyörykkä, Pinja and Weller, Julian (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.