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How the Shift from a Product to a Service Brand affects Brand Judgement

Cortés, Isabel ; Vyörykkä, Pinja and Weller, Julian (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Cortés, Isabel ; Vyörykkä, Pinja and Weller, Julian
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970994
date added to LUP
2019-02-14 20:39:35
date last changed
2019-02-14 20:39:35
@misc{8970994,
  author       = {Cortés, Isabel and Vyörykkä, Pinja and Weller, Julian},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {How the Shift from a Product to a Service Brand affects Brand Judgement},
  year         = {2016},
}