LUP Statistics
Record
- Title
- How the Shift from a Product to a Service Brand affects Brand Judgement
- Type
- Student Paper
- Publ. year
- 2016
- Author/s
- Cortés, Isabel; Vyörykkä, Pinja; Weller, Julian
- Department/s
- Department of Business Administration
- In LUP since
- 2019-02-14
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