How the Shift from a Product to a Service Brand affects Brand Judgement
(2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970994
- author
- Cortés, Isabel ; Vyörykkä, Pinja and Weller, Julian
- supervisor
- organization
- course
- BUSN21 20162
- year
- 2016
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8970994
- date added to LUP
- 2019-02-14 20:39:35
- date last changed
- 2019-02-14 20:39:35
@misc{8970994, author = {{Cortés, Isabel and Vyörykkä, Pinja and Weller, Julian}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{How the Shift from a Product to a Service Brand affects Brand Judgement}}, year = {{2016}}, }