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2017
Mark Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
Hagberg, Johanna ; Molin, Sofie and Vyörykkä, Pinja (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
- Misc.
Mark Brands, Dare to Care! A Quantitative Study on How Brand's Sociopolitical Involvement Affects Consumers' Perceived Brand Authenticity
Vyörykkä, Pinja ^LU and Cortés, Isabel ^LU (2017) BUSN39 20171
Department of Business Administration
- Master (One yr)
2016
Mark How the Shift from a Product to a Service Brand affects Brand Judgement
Cortés, Isabel ; Vyörykkä, Pinja and Weller, Julian (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
- Misc.