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- 2017
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Mark
Brands, Dare to Care! A Quantitative Study on How Brand's Sociopolitical Involvement Affects Consumers' Perceived Brand Authenticity
(
- Master (One yr)
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Mark
Deepwater Horizon Reputational Crisis 2.0 - Greenpeace’s Online Spoof Competition Against BP
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
- 2016
-
Mark
How the Shift from a Product to a Service Brand affects Brand Judgement
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.