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- 2016
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Mark
Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.
(
- Master (One yr)
- 2015
-
Mark
Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
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Mark
Kick-start your Brand through Crowdfunding
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.