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Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970394
date added to LUP
2019-02-14 15:18:38
date last changed
2019-02-14 15:18:38
@misc{8970394,
  author       = {{Dettmering, Sabrina and Grimani, Irene and Reinauer, Antonia and Schönström, Julia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Am I a Barbie girl? Mattel’s fight for Barbie’s reputation}},
  year         = {{2015}},
}