Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Am I a Barbie girl? Mattel’s fight for Barbie’s reputation

Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970394
date added to LUP
2019-02-14 15:18:38
date last changed
2019-02-14 15:18:38
@misc{8970394,
  author       = {Dettmering, Sabrina and Grimani, Irene and Reinauer, Antonia and Schönström, Julia},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Am I a Barbie girl? Mattel’s fight for Barbie’s reputation},
  year         = {2015},
}