Am I a Barbie girl? Mattel’s fight for Barbie’s reputation
(2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8970394
- author
- Dettmering, Sabrina ; Grimani, Irene ; Reinauer, Antonia and Schönström, Julia
- supervisor
- organization
- course
- BUSN35 20151
- year
- 2015
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8970394
- date added to LUP
- 2019-02-14 15:18:38
- date last changed
- 2019-02-14 15:18:38
@misc{8970394, author = {{Dettmering, Sabrina and Grimani, Irene and Reinauer, Antonia and Schönström, Julia}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Am I a Barbie girl? Mattel’s fight for Barbie’s reputation}}, year = {{2015}}, }