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And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image

Kubiak, Monika; Zetterberg, Elvira and Höjgård, Rebecka (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Kubiak, Monika; Zetterberg, Elvira and Höjgård, Rebecka
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971085
date added to LUP
2019-02-14 21:26:59
date last changed
2019-02-14 21:26:59
@misc{8971085,
  author       = {Kubiak, Monika and Zetterberg, Elvira and Höjgård, Rebecka},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image},
  year         = {2017},
}