And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image
(2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8971085
- author
- Kubiak, Monika ; Zetterberg, Elvira and Höjgård, Rebecka
- supervisor
- organization
- course
- BUSN21 20172
- year
- 2017
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- publication/series
- LBMG Strategic Brand Management - Masters Paper Series
- language
- English
- id
- 8971085
- date added to LUP
- 2019-02-14 21:26:59
- date last changed
- 2019-02-14 21:26:59
@misc{8971085, author = {{Kubiak, Monika and Zetterberg, Elvira and Höjgård, Rebecka}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Strategic Brand Management - Masters Paper Series}}, title = {{And the brand lived happily ever after, or did it? A study investigating a storytelling’s connection with brand identity and brand image}}, year = {{2017}}, }