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When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity

Balandies, Effi ; Huang, Rueisen and Raymaekers, Alexandra (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Balandies, Effi ; Huang, Rueisen and Raymaekers, Alexandra
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971184
date added to LUP
2019-02-14 21:25:17
date last changed
2019-02-14 21:25:17
@misc{8971184,
  author       = {{Balandies, Effi and Huang, Rueisen and Raymaekers, Alexandra}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Strategic Brand Management - Masters Paper Series}},
  title        = {{When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity}},
  year         = {{2017}},
}