Publications | LUP Student Papers

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2018
Mark Case Events as an Employer Branding Initiative
Huang, Rueisen ^LU and Nordström, Meri ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
Mark Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
Erh Ku, Hsin ; Fiorini, Raffaela and Huang, Rueisen (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
- Misc.
2017
Mark When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
Balandies, Effi ; Huang, Rueisen and Raymaekers, Alexandra (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.