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Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation

Rading Heyman, Ebba ; Hoang, Emily and Thier, Christin (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Rading Heyman, Ebba ; Hoang, Emily and Thier, Christin
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971026
date added to LUP
2019-02-14 20:39:04
date last changed
2019-02-14 20:39:04
@misc{8971026,
  author       = {Rading Heyman, Ebba and Hoang, Emily and Thier, Christin},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Assessing False Rumours and Mitigating Their Adverse Effects on Corporate Reputation},
  year         = {2016},
}