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- 2017
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Mark
The Slender Line from Valentine to Vampire - An experimental study about the appearance of an overshadowing effect on brand recall with the use of influencers
(
- Master (One yr)
- 2016
-
Mark
How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.