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How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence

Huhn, Kristina ; Luzzi, Lucia and Lundin, Paulina (2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162
Department of Business Administration
Please use this url to cite or link to this publication:
author
Huhn, Kristina ; Luzzi, Lucia and Lundin, Paulina
supervisor
organization
course
BUSN21 20162
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971078
date added to LUP
2019-02-14 20:38:22
date last changed
2019-02-14 20:38:22
@misc{8971078,
  author       = {Huhn, Kristina and Luzzi, Lucia and Lundin, Paulina},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {How Brands Can Avoid Being in the Shadows of their Celebrity Endorsers: Using Identity to Analyse Celebrity-Brand Congruence},
  year         = {2016},
}