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- 2019
-
Mark
Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention
(
- Master (One yr)
- 2018
-
Mark
The New Kids on the Block - Exploring the brand identity of disruptive innovators
2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182(
Department of Business Administration- Misc.