Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Exploring brand architectures – a Volkswagen Group case

Engeln, Fabian ; Privitello, Alfredo and Sjöstrand, Hanna (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
Please use this url to cite or link to this publication:
author
Engeln, Fabian ; Privitello, Alfredo and Sjöstrand, Hanna
supervisor
organization
course
BUSN21 20152
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970944
date added to LUP
2019-02-14 20:04:51
date last changed
2019-02-14 20:04:51
@misc{8970944,
  author       = {Engeln, Fabian and Privitello, Alfredo and Sjöstrand, Hanna},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Exploring brand architectures – a Volkswagen Group case},
  year         = {2015},
}