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The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior

Brossard, Marie; Slavov, Slav and Castel, Claire (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
Please use this url to cite or link to this publication:
author
Brossard, Marie; Slavov, Slav and Castel, Claire
supervisor
organization
course
BUSN21 20172
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8971166
date added to LUP
2019-02-14 21:25:38
date last changed
2019-02-14 21:25:38
@misc{8971166,
  author       = {Brossard, Marie and Slavov, Slav and Castel, Claire},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {The evolution of the brand backstage phenomenon and its impact on brands and consumer behavior},
  year         = {2017},
}