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2018
Mark From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider
Manole, Madalina ^LU and Bier, Kathleen ^LU (2018) BUSN39 20181
Department of Business Administration
- Master (One yr)
2017
Mark From Clicks to Bricks – The Impact on Brand Resonance
Bier, Kathleen ; Katana, Katrin and Stara, Janina (2017) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20172
Department of Business Administration
- Misc.