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Mythical Branding and Crisis Management - The case of Santa Claus Village

Volbeda, Michelle ; Schiermann, Michèle and Krop, Frederique (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
Please use this url to cite or link to this publication:
author
Volbeda, Michelle ; Schiermann, Michèle and Krop, Frederique
supervisor
organization
course
BUSN21 20152
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Strategic Brand Management - Masters Paper Series
language
English
id
8970962
date added to LUP
2019-02-14 20:04:31
date last changed
2019-02-14 20:04:31
@misc{8970962,
  author       = {Volbeda, Michelle and Schiermann, Michèle and Krop, Frederique},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Strategic Brand Management - Masters Paper Series},
  title        = {Mythical Branding and Crisis Management - The case of Santa Claus Village},
  year         = {2015},
}