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2016
Mark Understanding the Role, Competencies and Training of the Sales Professional Today - A Case Study of Thule Group
Volbeda, Michelle ^LU and Blanch, Genevieve ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2015
Mark Reshaping the image of an industry - The Intrum Justitia Case
Silvegren, Gustav ; Sjöstrand, Hanna and Volbeda, Michelle (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.
Mark Mythical Branding and Crisis Management - The case of Santa Claus Village
Volbeda, Michelle ; Schiermann, Michèle and Krop, Frederique (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.