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- 2017
-
Mark
The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content
(
- Master (One yr)
-
Mark
The Social Media Battle of the Younger Generation - Snapchat vs. Facebook
2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171(
Department of Business Administration- Misc.
- 2016
-
Mark
Ett branschfenomen i teoretisk tillämpning - En kvantitativ studie om content marketings effekt på kundbaserad brand equity
(
- Bach. Degree
-
Mark
Cooperatives communication through a brand heritage perspective
2016) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20162(
Department of Business Administration- Misc.