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2016
Mark Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
Eichinger, Eric ^LU and Gudacker, Jens ^LU (2016) BUSN39 20161
Department of Business Administration
- Master (One yr)
2015
Mark Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
Eichinger, Eric ; Engeln, Fabian and Gudacker, Jens (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
- Misc.
Mark Rhetorical analysis of brand communication over time
Gudacker, Jens ; Ryan, Alan and (No name), Genevieve (2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152
Department of Business Administration
- Misc.