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Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?

Eichinger, Eric ; Engeln, Fabian and Gudacker, Jens (2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Eichinger, Eric ; Engeln, Fabian and Gudacker, Jens
supervisor
organization
course
BUSN35 20151
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970530
date added to LUP
2019-02-14 15:53:23
date last changed
2019-02-14 15:53:23
@misc{8970530,
  author       = {Eichinger, Eric and Engeln, Fabian and Gudacker, Jens},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?},
  year         = {2015},
}