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- 2016
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Mark
Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management
(
- Master (One yr)
- 2015
-
Mark
Does Volkswagen’s Dieselgate Exhaust Its Daughter Brands?
2015) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20151(
Department of Business Administration- Misc.
-
Mark
EMERGING FRAMEWORK OF DE-POSITIONING COMPETITORS
2015) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20152(
Department of Business Administration- Misc.