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- 2024
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241 BUSN35 20241(
Department of Business Administration- Master (One yr)
- 2023
-
Mark
"Take a stand or stay seated": A framework of essential prerequisites for companies considering whether or not to implement a Brand Activism strategy
2023) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20232(
Department of Business Administration- Misc.