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Candy clash: M&M’s caught in the crossfire

Rüffel, Elena LU ; Herzberg, Mathea Talene LU and Pachaly, Andrea LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Rüffel, Elena LU ; Herzberg, Mathea Talene LU and Pachaly, Andrea LU
supervisor
organization
course
BUSN35 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
reputation, crisis communication, corporate brand management, brand identity, stakeholder relations, anti-brand communities
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9150259
date added to LUP
2024-03-26 10:41:41
date last changed
2025-03-13 14:18:25
@misc{9150259,
  author       = {{Rüffel, Elena and Herzberg, Mathea Talene and Pachaly, Andrea}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Candy clash: M&M’s caught in the crossfire}},
  year         = {{2024}},
}