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- 2024
-
Mark
Candy clash: M&M’s caught in the crossfire
(2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration- Master (One yr)
-
Mark
Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
- Master (One yr)
- 2023
-
Mark
Brewing Up a Storm: The Rise of Stars Coffee
(2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231
Department of Business Administration- Misc.
- 2022
-
Mark
A Storytelling and Brand Identity Connection
- Master (One yr)
- 2021
-
Mark
The Corporate Brand Identity in a Hybrid Workplace Model
- Master (One yr)
- 2019
-
Mark
Corporate Brand Recovery in the After Wake of a Crisis
- Master (One yr)
-
Mark
There’s a Snake in My Boot!
(2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration- Misc.
- 2015
-
Mark
Does reputation matter?
- Master (One yr)
- 2012
-
Mark
Managing the corporate brand - A study of the corporate brand manager in theory and practice
- Master (One yr)