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- 2024
-
Mark
Candy clash: M&M’s caught in the crossfire
2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241(
Department of Business Administration- Master (One yr)
-
Mark
Sell-Off, Spin-Off, Carve-Out: Brand Identity Changes for the Corporate Mother Brand and the Divested Brand
(
- Master (One yr)
- 2023
-
Mark
Brewing Up a Storm: The Rise of Stars Coffee
2023) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20231(
Department of Business Administration- Misc.
- 2022
-
Mark
A Storytelling and Brand Identity Connection
(
- Master (One yr)
- 2021
-
Mark
The Corporate Brand Identity in a Hybrid Workplace Model
(
- Master (One yr)
- 2019
-
Mark
Corporate Brand Recovery in the After Wake of a Crisis
(
- Master (One yr)
-
Mark
There’s a Snake in My Boot!
2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191(
Department of Business Administration- Misc.
- 2015
-
Mark
Does reputation matter?
(
- Master (One yr)
- 2012
-
Mark
Managing the corporate brand - A study of the corporate brand manager in theory and practice
(
- Master (One yr)