Publications | LUP Student Papers

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2019
Mark Corporate Brand Recovery in the After Wake of a Crisis
Pjatakova, Dajana ^LU and Nilsson, Catharina ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
Mark Harley-Davidson: Cruising from the Past to the Future
Pjatakova, Dajana ^LU ; Wassberg, Emelie ^LU ; Nortén, Emelie ^LU and Beckman, Ellinor ^LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
- Misc.
2018
Mark Anti-Consumerism in the Fashion Industry and its Influence on Brand Resonance
Pjatakova, Dajana ^LU ; Nilsson, Catharina ^LU and Rashid, Sk Abtahiune ^LU (2018) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20182
Department of Business Administration
- Misc.