Publications | LUP Student Papers

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2019
Mark Harley-Davidson: Cruising from the Past to the Future
Pjatakova, Dajana ^LU ; Wassberg, Emelie ^LU ; Nortén, Emelie ^LU and Beckman, Ellinor ^LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
- Misc.
Mark Keeping it real? - A critical investigation of the authenticity among influencers in the social media environment
Wassberg, Emelie ^LU and Wictor, Helena ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2018
Mark Innovation banar väg för globalt företagande – En kvalitativ fallstudie om marknadsförings- och varumärkesstrategier för born globals
Brännström, Tuva ^LU ; Lindgren, Olivia ^LU and Wassberg, Emelie ^LU (2018) FEKH29 20172
Department of Business Administration
- Bach. Degree