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- 2013
- The Imapct of Attitude, Subjective Norm and Consumer Innovativeness on Cosmetic Buying Behavior
- 2012
- A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry
- Anarconomy – A study of the culture of counterculture
- Country-of-origin image’s effect on brand equity in the chocolate market within Sweden and Norway
- Making the relationship mobile: an exploratory study of the impact of mobile marketing on the customer-brand relationship
- 'The Passion of the Consumer'
- Value Creation with Freemium
- Organic Brand Heritage through Multiple Authors
- Reading Fashion Blogs: An interpretative study about young women engaged in blog reading consumption activity
- Rural Foodies - Investigating Swedish Female Foodie Practices in Rural Areas