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TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY

Pokrywka, Judyta LU and Gfrerer, Anja (2012) BUSN29 20121
Department of Business Administration
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author
Pokrywka, Judyta LU and Gfrerer, Anja
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Traditional word-of-mouth, electronic word-of-mouth, automobile industry, word-of-mouth persuasiveness, high-involvement decision-making
language
English
id
3126190
date added to LUP
2012-10-05 10:48:31
date last changed
2012-10-05 10:48:31
@misc{3126190,
  author       = {Pokrywka, Judyta and Gfrerer, Anja},
  keyword      = {Traditional word-of-mouth,electronic word-of-mouth,automobile industry,word-of-mouth persuasiveness,high-involvement decision-making},
  language     = {eng},
  note         = {Student Paper},
  title        = {TRADITIONAL VERSUS ELECTRONIC WORD-OF-MOUTH A STUDY OF WOM COMMUNICATION AND ITS INFLUENCE ON YOUNG CONSUMERS WITHIN THE AUTOMOBILE INDUSTRY},
  year         = {2012},
}