The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising
(2012) BUSN29 20121Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2835001
- author
- Semenescu, Serban Constantin LU and Martinsson, Max
- supervisor
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 2835001
- date added to LUP
- 2012-06-27 12:07:04
- date last changed
- 2012-06-27 12:07:04
@misc{2835001,
author = {{Semenescu, Serban Constantin and Martinsson, Max}},
language = {{eng}},
note = {{Student Paper}},
title = {{The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising}},
year = {{2012}},
}