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The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising

Semenescu, Serban Constantin LU and Martinsson, Max (2012) BUSN29 20121
Department of Business Administration
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author
Semenescu, Serban Constantin LU and Martinsson, Max
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
2835001
date added to LUP
2012-06-27 12:07:04
date last changed
2012-06-27 12:07:04
@misc{2835001,
  author       = {Semenescu, Serban Constantin and Martinsson, Max},
  language     = {eng},
  note         = {Student Paper},
  title        = {The 'Ambient' Strategy to diminish the resistance: A study on ambient advertising and the contemporary consumers' resistance toward advertising},
  year         = {2012},
}