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A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry

Dieudonne, Nicolas LU and Mocanu, Madalina LU (2012) BUSN29 20121
Department of Business Administration
Abstract
This research aims to explore the Value Proposition concept in the French newspaper industry before and after the popularity of the Internet.
We conclude that the Value Proposition of the French newspaper industry has changed after the rise of the Internet. The Value Proposition is becoming more interactive and the newspapers are acknowledging the consumer voice by adopting a more participative approach in their marketing strategy
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author
Dieudonne, Nicolas LU and Mocanu, Madalina LU
supervisor
organization
course
BUSN29 20121
year
type
H1 - Master's Degree (One Year)
subject
keywords
Value proposition, Competitive advantage, Unique selling proposition, Online Newspaper, Newspaper branding
language
English
id
2972042
date added to LUP
2012-08-27 13:23:17
date last changed
2012-08-27 13:23:17
@misc{2972042,
  abstract     = {This research aims to explore the Value Proposition concept in the French newspaper industry before and after the popularity of the Internet. 
We conclude that the Value Proposition of the French newspaper industry has changed after the rise of the Internet. The Value Proposition is becoming more interactive and the newspapers are acknowledging the consumer voice by adopting a more participative approach in their marketing strategy},
  author       = {Dieudonne, Nicolas and Mocanu, Madalina},
  keyword      = {Value proposition,Competitive advantage,Unique selling proposition,Online Newspaper,Newspaper branding},
  language     = {eng},
  note         = {Student Paper},
  title        = {A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry},
  year         = {2012},
}