A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry
(2012) BUSN29 20121Department of Business Administration
- Abstract
- This research aims to explore the Value Proposition concept in the French newspaper industry before and after the popularity of the Internet.
We conclude that the Value Proposition of the French newspaper industry has changed after the rise of the Internet. The Value Proposition is becoming more interactive and the newspapers are acknowledging the consumer voice by adopting a more participative approach in their marketing strategy
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2972042
- author
- Dieudonne, Nicolas LU and Mocanu, Madalina LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN29 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Value proposition, Competitive advantage, Unique selling proposition, Online Newspaper, Newspaper branding
- language
- English
- id
- 2972042
- date added to LUP
- 2012-08-27 13:23:17
- date last changed
- 2012-08-27 13:23:17
@misc{2972042, abstract = {{This research aims to explore the Value Proposition concept in the French newspaper industry before and after the popularity of the Internet. We conclude that the Value Proposition of the French newspaper industry has changed after the rise of the Internet. The Value Proposition is becoming more interactive and the newspapers are acknowledging the consumer voice by adopting a more participative approach in their marketing strategy}}, author = {{Dieudonne, Nicolas and Mocanu, Madalina}}, language = {{eng}}, note = {{Student Paper}}, title = {{A study of the Value Proposition concept influenced by the Internet and presented from a timeline perspective, illustrated through the French newspaper industry}}, year = {{2012}}, }